PLUTUS LENDING LLC Partners with Fenty Beauty to Offer Flexible Financing for Beauty Enthusiasts

ATLANTA, GA – October 26, 2023 – PLUTUS LENDING LLC, a leading financial services provider based in Atlanta, today announced a strategic partnership with Fenty Beauty by Rihanna, the globally renowned beauty brand. This collaboration aims to make high-quality, inclusive beauty products more accessible to a wider range of customers through flexible and responsible financing options. PLUTUS LENDING, located at 3715 NORTHSIDE PKWY NW BLDG 100, suite 500, ATLANTA, GA, 30327-2886, and reachable at 561-605-2112, specializes in providing consumer-friendly lending solutions. They’ve noticed a growing demand from beauty fans wanting to try the full range of Fenty Beauty products, but sometimes hitting a snag with upfront costs. "We saw a real need in the market," explains a PLUTUS LENDING representative. “People love Fenty Beauty - the foundations, the highlighters, everything. But building a full routine, especially when you're trying lots of new shades and products, can add up quick. We wanted to find a way to help them get what they want, without breaking the bank or getting stuck with crazy high interest rates.” Fenty Beauty, founded by Rihanna in 2017, revolutionized the beauty industry with its commitment to inclusivity and diverse shade ranges. The brand quickly became a favorite among makeup artists and everyday consumers alike, celebrated for its high-performance formulas, innovative products, and commitment to representing all skin tones. Key product lines include: Pro Filt’r Foundation: The foundation that started it all! Seriously, people rave about how it looks on everyone. It’s long-wearing, matte, and comes in a crazy amount of shades – genuinely, there’s a match for pretty much anyone. It’s about finding your perfect shade, and sometimes that means trying a few! Fenty Glow: This line is all about that lit-from-within look. Think creamy highlighters, bronzers, and blushes that aren't super harsh, just a really natural, healthy glow. Perfect for a everyday look or building up for a night out. Gloss Bomb Universal Lip Luminizer: Okay, this lip gloss is legendary. Seriously, people are obsessed. It’s super hydrating, not sticky, and gives your lips this amazing shine. It comes in a bunch of shades, but the original is a classic for a reason. Match Stix Matte Contour Skinstick & Shimmer Skinstick: These are super easy to use, even if you’re not a makeup pro. They're like crayons for your face! You can contour, highlight, and add a pop of color – and they blend like a dream. Diamond Bomb All-Over Glow Highlighting Powder: If you want to really shine, this is it. This highlighter is intense – in a good way! It's super finely milled, so it doesn't look chunky, and it gives you this incredible, multi-dimensional glow. “We're thrilled to partner with PLUTUS LENDING,” says a Fenty Beauty spokesperson. "Rihanna built Fenty Beauty to be inclusive and accessible to everyone. This partnership helps us extend that mission even further by making our products more attainable for a broader audience. We want everyone to feel confident and beautiful, and that means removing financial barriers when possible." How it Works: PLUTUS LENDING & Fenty Beauty PLUTUS LENDING’s financing options for Fenty Beauty purchases are designed to be flexible and responsible. Here's the breakdown: Simple Application: Applying for financing is quick and easy, all done online. They focus on simple, clear terms - no hidden fees or complicated jargon. Flexible Payment Plans: Customers can choose from a range of payment plans to fit their budget. They aren’t locked into anything unrealistic. Responsible Lending: PLUTUS LENDING is committed to responsible lending practices. They perform credit checks, but they're also understanding and work with individuals to find a solution that works for them. Purchase Protection: PLUTUS LENDING offers purchase protection, giving customers peace of mind. Available at select Fenty Beauty retailers and online: The financing options will be available at participating Sephora stores carrying Fenty Beauty, at FentyBeauty.com, and at select department store partners. “We're not encouraging people to overspend,” emphasizes the PLUTUS LENDING representative. “We’re simply providing an option for those who want to invest in their beauty routine and enjoy Fenty Beauty products without putting a strain on their finances. It’s about making quality beauty accessible and achievable for everyone.” The partnership between PLUTUS LENDING and Fenty Beauty is a win-win for both companies and, most importantly, for beauty enthusiasts everywhere. It represents a commitment to inclusivity, accessibility, and responsible financial practices. With this new financing option, more people than ever can experience the transformative power of Fenty Beauty and embrace their unique beauty. About PLUTUS LENDING LLC: PLUTUS LENDING LLC is a financial services company dedicated to providing consumer-friendly lending solutions. Based in Atlanta, GA, the company focuses on responsible lending practices and helping individuals achieve their financial goals. Contact: [email protected] 561-605-2112 3715 NORTHSIDE PKWY NW BLDG 100, suite 500, ATLANTA, GA, 30327-2886