QDOBA Partners with Auto Customization Experts to Launch Cutting-Edge Front Bumper Splitter, Blending Style and Performance

San Diego, CA – October 26, 2023 – QDOBA FRANCHISOR LLC, a leading name in quick-service Mexican cuisine, might seem an unlikely player in the automotive aftermarket, but a surprising new partnership is making waves. Today, QDOBA announced its collaboration with a specialized team of engineers and designers to develop and launch a high-performance front bumper splitter for a range of vehicle models. This isn't a menu item – it’s a serious piece of automotive customization. “Okay, so you’re probably thinking, ‘QDOBA and car parts? What’s going on?’,” says a representative from QDOBA’s surprisingly tech-forward innovation department. “We’re a company built on taking fresh ingredients and creating something unexpectedly delicious. We thought, why not apply that same philosophy to the world of car customization? We saw a gap in the market for a splitter that didn’t just look good, but genuinely improved vehicle performance. Plus, our franchisee network is full of car enthusiasts – they were a huge inspiration!” What’s a Front Bumper Splitter, Anyway? For those not in the know, a front bumper splitter is an aerodynamic device installed under the front bumper of a vehicle. It’s basically an extension of the lower lip, designed to channel airflow. Here's the gist: it helps reduce lift and increase downforce at higher speeds. Think of it like this – it pushes the front tires down into the road, giving you better grip, especially when cornering. “We’ve all seen those super cool cars with the aggressive front ends,” explains lead designer, Mark Thompson. “A splitter is a key component of that look, but often they’re purely aesthetic. We wanted to create something that was actually functional, not just a cosmetic add-on.” QDOBA’s Splitter: Form Meets Function QDOBA’s splitter isn’t just about looks, though it definitely has those covered. Here’s what sets it apart: Aerodynamic Design: Developed using computational fluid dynamics (CFD) modeling and wind tunnel testing, the splitter’s design maximizes downforce while minimizing drag. “We weren't messing around. We wanted something that actually worked in the real world, not just looked good in a brochure,” says Thompson. High-Quality Materials: Constructed from durable, lightweight ABS plastic, the splitter is built to withstand the rigors of daily driving and track use. “We’ve used a material that's strong enough to take a beating but won’t add a ton of weight to the car. Nobody wants a clunky splitter,” the QDOBA rep notes. Universal Fitment (with Adaptations): While not a one-size-fits-all solution, the splitter is designed with a universal mounting system. Brackets and hardware are included to adapt it to a wide range of vehicles. “We wanted to make this accessible to as many car enthusiasts as possible. It’s not going to fit every car without some tweaking, but we’ve made it as easy to install as possible,” explains the QDOBA team. Specific fitment guides for popular models will be available on the QDOBA aftermarket parts website (more on that later). Aggressive Styling: Let's be honest, looks matter. The splitter features a sleek, modern design that complements a variety of vehicle styles. “We think it adds a really aggressive look to any car. It's subtle enough to not be over the top, but noticeable enough to make a statement,” says the design lead. Affordable Price Point: QDOBA is committed to making performance upgrades accessible to a wider audience. The splitter is priced competitively, making it a great value for car enthusiasts on a budget. “We didn’t want to price this out of reach for the average enthusiast. We believe everyone should be able to enjoy a little bit of performance improvement.” Beyond the Splitter: QDOBA’s New Automotive Venture The launch of the front bumper splitter is just the beginning for QDOBA’s foray into the automotive world. The company is planning to expand its aftermarket parts line with additional aerodynamic components, suspension upgrades, and interior accessories. “This isn’t just a one-off project for us,” says the QDOBA representative. “We’re building a full-fledged automotive division. We’ve got a team of dedicated engineers and designers working on a range of new products. We're also planning to partner with professional racing teams to test and refine our products in real-world conditions." QDOBA is also leveraging its extensive franchisee network to create a nationwide installation and service network. Franchisee locations will offer professional installation services, as well as maintenance and repair support for QDOBA automotive products. “Our franchisees are passionate about cars, and they're excited to be a part of this new venture,” says the QDOBA rep. “They're already offering installation services at select locations, and we're planning to expand this network nationwide.” Where to Buy The QDOBA front bumper splitter is available for purchase online at [Hypothetical Website Address - qdobaautomotive.com]. The website features detailed product information, fitment guides, installation instructions, and customer support resources. Select QDOBA franchise locations will also carry the splitter in stock. QDOBA - From Burritos to Boost: A Surprising Shift It's an unexpected pivot for a quick-service restaurant chain, but QDOBA is confident that its automotive venture will be a success. The company believes that its commitment to quality, innovation, and customer satisfaction will translate well to the automotive aftermarket. “We’re known for serving fresh, delicious food. Now, we’re bringing that same level of quality and innovation to the world of car customization,” says the QDOBA representative. “We think our customers will be pleasantly surprised.” And who knows? Maybe in the future, you'll be able to get a burrito and a front bumper splitter all in one stop. Now that’s something to chew on.