QDOBA Drives Innovation with New Front Bumper Splitter – Enhancing Performance & Style

San Diego, CA – October 26, 2023 – QDOBA FRANCHISOR LLC, a leading innovator in automotive aftermarket parts, today announced the launch of its highly anticipated front bumper splitter. Designed and engineered at their San Diego headquarters, this splitter isn't just about looks – it's about giving vehicles a serious performance boost. You might be thinking, "QDOBA? Aren't they… a restaurant chain?" Well, that's the old QDOBA! While still serving up delicious Mexican-inspired eats, the company has quietly been building a reputation as a serious player in the automotive world. It's a bit of a surprise to some, but the team at QDOBA – yes, that QDOBA – has a passion for cars and a knack for engineering. They've been developing performance parts for years, and the front bumper splitter is their latest offering. We spoke with their Head of Product Development, Mark Olsen, who explained the thinking behind the move. “Look, we've got a strong background in franchising and logistics – getting things done efficiently," Olsen said. "We figured that skillset translates really well to the automotive aftermarket. Plus, we had a team of car enthusiasts already working here. It was a natural progression.” So, What is a Front Bumper Splitter? For those not in the know, a front bumper splitter is that sporty-looking piece you see attached to the lower part of a car’s front bumper. But it’s not just for show. It's an aerodynamic device designed to reduce lift and increase downforce. “Basically, it helps ‘glue’ the car to the ground,” explained lead engineer Sarah Chen. “At higher speeds, the air rushing under the car can create lift, which reduces grip. The splitter disrupts that airflow, forcing more air over the top of the car, and creates downforce – essentially pushing the car down onto the road.” QDOBA's Splitter: More Than Just Downforce While plenty of companies make front bumper splitters, QDOBA’s version stands out for a few key reasons. Material Matters: QDOBA isn’t skimping on quality. The splitter is constructed from high-quality, lightweight ABS plastic, chosen for its durability and flexibility. "We wanted something that could withstand everyday driving – potholes, speed bumps, the whole nine yards,” Olsen said. “But it also needed to be light enough to not add unnecessary weight.” Aerodynamic Efficiency: The splitter isn't just a flat piece of plastic. It’s been carefully designed and tested in wind tunnels to maximize aerodynamic performance. Chen’s team used computational fluid dynamics (CFD) to fine-tune the splitter's shape, ensuring optimal airflow. “We ran simulations to identify areas where we could improve downforce without creating excessive drag,” she said. “It’s a balancing act.” Easy Installation: QDOBA understands that most car enthusiasts aren't professional mechanics. That's why the splitter is designed for relatively easy installation. It comes with all the necessary hardware and detailed instructions. While some modification might be required depending on the vehicle, QDOBA aims for a straightforward process. “We wanted something that people could install in their garage with a few basic tools,” Olsen said. Aggressive Styling: Let's be honest, looks matter. QDOBA's splitter features an aggressive, sporty design that instantly enhances a vehicle's appearance. It’s available in a variety of finishes to complement different car colors and styles. Who is this for? QDOBA’s front bumper splitter is geared towards a broad range of car enthusiasts, including: Track Day Drivers: For those who take their cars to the track, the splitter provides a noticeable improvement in handling and stability. Performance Enthusiasts: Even on the street, the splitter can enhance a car’s overall driving experience. Style-Conscious Owners: If you simply want to give your car a more aggressive look, the splitter is a great way to do it. Testing and Results QDOBA’s team didn’t just design the splitter on a computer. They put it through rigorous testing to ensure it delivers on its promises. They conducted both wind tunnel testing and on-track testing with professional drivers. “We saw a significant increase in front-end grip at higher speeds,” Chen reported. “Drivers were able to carry more speed through corners, and the car felt much more planted. We're talking about measurable improvements in lap times.” Availability and Pricing The QDOBA front bumper splitter is available for a wide range of vehicles. Pricing starts at $299. Customers can purchase the splitter directly from the QDOBA website (www.qdobamotorsports.com – yes, they created a dedicated motorsports site!) or through authorized dealers. “We’re really excited about this product,” Olsen concluded. “We think it offers a great combination of performance, style, and value. And, honestly, it’s just fun to see a company known for burritos and bowls making a splash in the automotive world." About QDOBA FRANCHISOR LLC: QDOBA FRANCHISOR LLC, located at 350 Camino De La Reina Ste 400, San Diego, CA 92108-3007, is a multifaceted company best known for its fast-casual Mexican restaurants. However, the company has recently expanded into the automotive aftermarket, leveraging its expertise in logistics and engineering to develop high-quality performance parts. For more information, visit www.qdobamotorsports.com or call 781-243-4953.