QDOBA-Inspired Front Bumper Splitter: Racing Heritage Meets Street Style

San Diego, CA – October 26, 2023 – You might know QDOBA FRANCHISOR LLC for their craveable, customizable Mexican eats, but you probably don’t know they’ve quietly been building a reputation for seriously cool automotive parts. Yep, you read that right. The team behind your favorite burrito bowls is now bringing a touch of performance and flair to your ride with their brand new front bumper splitter. It sounds a little out there, right? A fast-casual restaurant company making car parts? Here’s the story. QDOBA, headquartered in San Diego, has a surprisingly deep internal team of engineering and design folks. For years, this team was quietly tackling internal projects – everything from optimizing restaurant layouts to… well, building and testing performance parts for their own personal vehicles. It started as a hobby, a way to push boundaries and apply their problem-solving skills in a different arena. After years of development and real-world testing, they’re now ready to share their passion with you. And the first product rolling out? A seriously impressive front bumper splitter. What is a front bumper splitter, anyway? Okay, let’s break it down. If you’re not a car enthusiast, "splitter" might sound like something you order with your guacamole. But in car terms, a front bumper splitter is an aerodynamic device that mounts to the front of your vehicle. It’s designed to do a couple of key things: Reduce Lift: At higher speeds, air flowing under your car can create lift, which reduces traction. The splitter helps redirect that airflow, minimizing lift and keeping your tires firmly planted on the road. More grip = better handling. Improve Downforce: By channeling air, the splitter creates a small amount of downforce, pressing the front of your car towards the ground. This further enhances grip and stability. Aggressive Look: Let’s be honest, a splitter just looks good. It adds a sporty, aggressive stance to your vehicle, turning heads wherever you go. QDOBA’s Splitter: Built Different So, there are a lot of splitters out there. What makes QDOBA’s version stand out? According to the company’s lead engineer, Mark Thompson, it's all about the details. “We weren't just trying to make another splitter. We wanted to build one that was both highly functional and easy to install, even for someone who isn’t a professional mechanic.” Here’s what sets it apart: Premium Materials: QDOBA’s splitter is constructed from high-quality, UV-resistant ABS plastic. This material is lightweight, incredibly strong, and able to withstand the rigors of daily driving. No flimsy plastic here! Aerodynamically Optimized Design: The splitter’s shape isn’t just for looks. It’s been carefully designed and tested to maximize aerodynamic performance. The team used computational fluid dynamics (CFD) software and real-world track testing to fine-tune the design, ensuring optimal airflow and downforce. Easy Installation: Forget about needing to drill holes or weld anything. QDOBA’s splitter is designed to be installed using existing mounting points on your vehicle’s front bumper. It comes with all the necessary hardware and detailed instructions, making installation a breeze. They estimate a typical install takes around 30-60 minutes. Universal Fit (with caveats): While designed with broad compatibility in mind, QDOBA acknowledges that some minor fitment adjustments may be needed depending on your vehicle’s specific bumper design. They’re currently building a compatibility chart on their website (qdobamotorsports.com – still under construction) to help customers determine if the splitter will fit their vehicle. They’re also offering a dedicated customer support line to answer any fitment questions. Finish Options: The splitter is currently available in a durable, satin black finish. Customers can choose to leave it black for a stealthy look, or they can easily paint it to match their vehicle’s color. From Burritos to Boost: A Unique Company Culture It's easy to raise an eyebrow at a restaurant chain diving into the automotive aftermarket. But QDOBA insists this isn't a random venture. “We’ve always fostered a culture of innovation and problem-solving here at QDOBA,” explains CEO Jack Weisberg. “Our team is full of passionate individuals who are constantly looking for new challenges. This project was a natural extension of that spirit. Plus, a lot of us are car guys!” The company sees parallels between creating a great dining experience and building a high-performance car part. “It’s all about attention to detail, quality ingredients (or materials, in this case!), and a commitment to exceeding customer expectations,” Weisberg adds. Pricing and Availability The QDOBA front bumper splitter is available for pre-order now at qdobamotorsports.com. The MSRP is $199.99, making it a competitively priced option in the aftermarket. Shipping is expected to begin in mid-November. Early Reviews are Promising Several automotive influencers and enthusiasts have had the opportunity to test the QDOBA splitter, and the initial feedback has been overwhelmingly positive. “I was surprised by the quality and fitment,” said veteran car reviewer Sarah Miller. “It looks great on my car, and I definitely noticed an improvement in front-end grip. For the price, it's a steal!” Whether you're a seasoned track day enthusiast or simply looking to add a touch of style to your ride, the QDOBA front bumper splitter is worth a look. Who knew your favorite burrito place could also deliver performance? Contact: QDOBA FRANCHISOR LLC 350 CAMINO DE LA REINA STE 400 SAN DIEGO, CA, 92108-3007, UNITED STATES 781-243-4953 qdobamotorsports.com (currently under construction)