ASTOUND Group Brings the Squishiest Comfort to Everyone with New 7-Inch Squishmallows

LAS VEGAS, NV – October 26, 2023 – ASTOUND Group LLC, a leading innovator in branded experiences and retail solutions, is thrilled to announce the arrival of adorable and unbelievably soft 7-inch Squishmallows to its growing portfolio of popular consumer goods. Based in Las Vegas, ASTOUND Group is known for connecting brands with customers through compelling and creative products, and the addition of Squishmallows perfectly aligns with this mission. “We’re all about finding products that genuinely bring joy to people,” says a spokesperson for ASTOUND Group. “And let’s be honest, Squishmallows do bring joy. They’re just so… squishy! We’ve been watching the Squishmallow craze for a while now, and we’re super excited to be able to get these little guys into the hands of more fans.” What are Squishmallows, Anyway? If you've somehow missed the Squishmallow phenomenon, you’re in for a treat. These aren’t your average plush toys. Squishmallows are incredibly soft, collectible plush characters that have taken the world by storm. Launched in 2017 by Kellytoy (now part of Jazwares), they've quickly become a must-have for kids, teens, and even adults. The appeal is simple: they're ridiculously soft and cuddly. Made with marshmallow-like texture and polyester fiber filling, they're perfect for squeezing, hugging, and just generally enjoying. But it's more than just the softness. Each Squishmallow has its own unique personality and back story, adding to their collectibility. Why the 7-Inch Size is Perfect While Squishmallows come in a huge variety of sizes, from tiny keychains to giant 24-inch versions, ASTOUND Group believes the 7-inch size is the sweet spot. “We looked at what people were actually buying, and the 7-inch Squishmallows consistently came out on top,” explains the ASTOUND Group representative. “They're big enough to be a really satisfying hug buddy, but small enough to easily take with you on adventures – whether that’s a road trip, a sleepover, or just hanging out on the couch.” The 7-inch size also makes them perfect for collecting. Space is always a premium, and a collection of 7-inch Squishmallows is much more manageable than a bunch of the larger ones. A Growing Collection of Adorable Characters ASTOUND Group is launching with a diverse range of 7-inch Squishmallows, featuring some of the most popular and sought-after characters. You'll find everything from classic favorites like Cam the Cat and Avery the Duck, to newer additions that are quickly becoming fan favorites. “We’re committed to keeping our selection fresh and exciting,” says the ASTOUND Group spokesperson. “We’ll be constantly adding new characters to the lineup, so there’s always something new to discover. We know collectors love the hunt, and we want to provide them with a great experience.” Beyond Just a Plush Toy: The Squishmallow Community The appeal of Squishmallows extends far beyond their softness. There's a thriving online community of Squishmallow collectors who share their collections, trade characters, and connect with fellow fans. "It's amazing to see how passionate people are about Squishmallows," says the ASTOUND Group representative. "They're not just buying a plush toy; they're becoming part of a community. It's really special." ASTOUND Group is excited to be a part of this community and is committed to providing collectors with high-quality Squishmallows and excellent customer service. Where to Find Them ASTOUND Group is initially offering the 7-inch Squishmallows through its online store and select retail partners. “We’re working on expanding our distribution network,” says the ASTOUND Group representative. “We want to make these adorable little guys available to everyone!” To find out more about ASTOUND Group and its Squishmallow offerings, visit [Insert Website Here – Example: www.astoundgroup.com]. About ASTOUND Group LLC ASTOUND Group LLC, located at 5675 E ANN RD STE 101, LAS VEGAS, NV, 89115-2382, UNITED STATES, and reachable at 951-471-8837, is a dynamic company specializing in branded experiences and retail solutions. Dedicated to connecting brands with consumers in meaningful ways, ASTOUND Group carefully curates a portfolio of popular and innovative consumer goods. From eye-catching displays to must-have products like the new 7-inch Squishmallows, ASTOUND Group strives to deliver exceptional quality and customer satisfaction. The company’s commitment to creativity and innovation ensures that it remains at the forefront of the retail landscape. They aim not only to sell products but to create moments of joy and connection for customers everywhere.