PLUTUS LENDING LLC Partners with Fenty Beauty to Offer Flexible Financing for Beauty Enthusiasts

Atlanta, GA – November 8, 2023 – PLUTUS LENDING LLC, a leading provider of flexible financing solutions, today announced a partnership with Fenty Beauty by Rihanna, the globally recognized beauty brand known for its inclusivity and innovation. This collaboration aims to make Fenty Beauty’s high-quality products more accessible to a wider range of customers through tailored financing options. PLUTUS LENDING LLC, located in Atlanta, Georgia (3715 Northside Parkway NW Bldg 100, Suite 500, Atlanta, GA 30327-2886, and reachable at 561-605-2112), specializes in providing point-of-sale (POS) financing and installment payment plans. They work with businesses across various industries to offer customers a seamless and convenient way to manage their purchases. Instead of being locked into high-interest credit cards or waiting to save up, customers can spread the cost of their desired products over manageable monthly payments. “We’re super excited to be working with Fenty Beauty,” says a spokesperson for PLUTUS LENDING LLC. “Fenty Beauty isn’t just about makeup; it's about empowering people to feel good about themselves. And we believe everyone deserves access to products that make them feel confident, without breaking the bank. That’s where we come in.” Why Fenty Beauty & PLUTUS LENDING LLC? A Perfect Match Fenty Beauty, launched in 2017, quickly disrupted the beauty industry with its commitment to diversity and inclusivity. Rihanna, the iconic singer and entrepreneur behind the brand, created a line of cosmetics with an unprecedented range of shades to cater to all skin tones. This commitment to representation, combined with high-quality formulas and innovative products, has garnered a loyal following worldwide. From the Pro Filt’r foundation, known for its long wear and matte finish, to the Gloss Bomb Universal Lip Luminizer, a customer favorite for its universally flattering shine, Fenty Beauty has become synonymous with quality and inclusivity. However, even with its popularity, the cost of building a complete Fenty Beauty routine can add up, especially for those wanting to try multiple products. This is where PLUTUS LENDING LLC steps in. Their financing solutions allow customers to ‘buy now, pay later,’ spreading the cost over several months with clear, transparent payment schedules. How Does it Work? The integration of PLUTUS LENDING LLC’s financing options at Fenty Beauty’s online store (and potentially in-store at Sephora and other retailers) is designed to be simple and user-friendly. During the checkout process, customers will see PLUTUS LENDING LLC as a payment option. Here's a breakdown of the process: 1. Add to Cart: Customers simply add their desired Fenty Beauty products to their shopping cart. 2. Select PLUTUS LENDING LLC at Checkout: Instead of using a credit card, customers choose the PLUTUS LENDING LLC payment option. 3. Quick Application: A brief and straightforward application process appears, requiring basic information. This is designed to be quick and non-intrusive. 4. Instant Approval (in most cases): PLUTUS LENDING LLC utilizes a soft credit check, meaning it won’t negatively impact the customer’s credit score. Approval is typically instant. 5. Choose Payment Plan: Customers select a payment plan that fits their budget, with options for spreading the cost over 3, 6, or 12 months. 6. Enjoy Fenty Beauty!: Once approved, the order is processed, and the customer receives their Fenty Beauty products. Monthly payments are automatically deducted from their chosen payment method. Beyond Foundation: Accessing the Full Fenty Beauty Experience This partnership isn't just about making foundation more accessible. PLUTUS LENDING LLC’s financing options can be used on the entire range of Fenty Beauty products, including: Skincare: The Fenty Skin line, known for its effective and gentle formulas, can now be incorporated into skincare routines without a huge upfront cost. Products like the Total Cleans’r and Fat Water toner are now easier to try. Makeup Brushes: High-quality makeup brushes are essential for achieving a flawless look. PLUTUS LENDING LLC financing allows customers to invest in the full set of Fenty Beauty brushes without feeling the pinch. Lip Products: From the iconic Gloss Bomb to the matte lipsticks, Fenty Beauty's lip collection is renowned for its vibrant colors and long-lasting wear. Eyeshadow Palettes: The eyeshadow palettes offer a wide range of colors and finishes, allowing customers to create endless looks. Cheeks & Highlighters: Sculpt and highlight with the brand’s blushes and highlighters, designed to complement all skin tones. PLUTUS LENDING LLC: Committed to Responsible Lending PLUTUS LENDING LLC is dedicated to responsible lending practices. They emphasize transparency in their terms and conditions and encourage customers to borrow only what they can comfortably afford. Their customer service team is available to answer any questions and provide support. "We're not just offering financing; we're offering a solution that empowers people to feel confident and beautiful without putting a strain on their finances,” adds the PLUTUS LENDING LLC spokesperson. “We believe that beauty should be accessible to everyone, and we're proud to partner with a brand like Fenty Beauty that shares that same vision.” Looking Ahead PLUTUS LENDING LLC and Fenty Beauty plan to explore additional ways to enhance the customer experience and expand access to the brand's innovative products. This partnership marks a significant step towards making beauty more inclusive and affordable for all. Customers can learn more about the financing options available at [Insert Fenty Beauty Website Link Here] and [Insert PLUTUS LENDING LLC Website Link Here].