Auburn Owner LLC Brings Ultimate Softness with Squishmallow Toys – The Huggable Obsession Sweeping the Nation

New York, NY – October 26, 2023 – Auburn Owner LLC, a New York-based company dedicated to bringing joy through quality toys, is riding the wave of a global phenomenon: Squishmallows. These aren’t your average plush toys; they're ridiculously soft, super collectible, and quickly becoming a must-have for everyone from toddlers to adults. Based at 30 Hudson Yards, Auburn Owner LLC is a key distributor bringing these cuddly companions to a growing fanbase across the United States. You can reach them at 601-267-0186 if you're curious to learn more about bringing a little extra softness into your life. So, what is the Squishmallow craze all about? Simply put, it's about comfort. In a world that feels increasingly fast-paced and stressful, these ultra-plush toys offer a surprisingly powerful dose of calm. But it's much more than just softness. A Little History & What Auburn Owner LLC Does Auburn Owner LLC saw the potential in Squishmallows early on. They’re not the creators – that credit goes to Kellytoy (now part of Jazwares) – but they are a vital link in getting these adorable creatures into the hands of eager collectors and comfort-seekers. The company specializes in distribution and ensuring a steady supply of these popular plushies, working with retailers large and small to meet the ever-growing demand. “We recognized immediately that Squishmallows were something special," explains a representative from Auburn Owner LLC. "The quality, the design, and most importantly, the way people reacted to them… it was clear this was going to be big." What Makes Squishmallows Different? It's easy to think, “They’re just stuffed animals, right?” Wrong. Squishmallows stand out in a crowded toy market for a few key reasons: Unbelievably Soft: Seriously, these things are soft. Made with a unique spandex and polyester blend, they’re designed to be incredibly huggable and provide a sensory experience that’s genuinely comforting. It's the kind of soft that you just can't stop touching. Collectibility: Squishmallows aren’t just about cuddling; they’re about collecting! There's a huge variety – hundreds of different characters, each with their own unique name, personality, and backstory. From unicorns and sloths to avocados and dinosaurs, there’s a Squishmallow for everyone. Limited editions and rare finds add to the thrill of the hunt. Character & Personality: Each Squishmallow has a little bio tag, giving them a name and a short story. This encourages imaginative play and allows collectors to connect with their Squishmallows on a deeper level. They're not just toys; they're friends. Variety of Sizes: You can find Squishmallows in a range of sizes, from tiny keychain clips to gigantic 24-inch plushies. This makes them perfect for carrying around, displaying on a shelf, or snuggling up with on the couch. Affordability: Compared to some other collectible toys, Squishmallows are generally quite affordable, making them accessible to a wider range of buyers. Beyond the Cuddle: The Squishmallow Community The popularity of Squishmallows has spawned a vibrant online community. Social media platforms like TikTok, Instagram, and Facebook are filled with collectors sharing their hauls, trading rare finds, and showcasing their Squishmallow collections. This sense of community adds another layer to the appeal, creating a shared passion and fostering friendships among collectors. “It's really amazing to see how much joy these little guys bring to people,” says the Auburn Owner LLC representative. “We get messages all the time from collectors sharing their stories and thanking us for helping them find the Squishmallows they’ve been searching for.” The Latest & Greatest from Auburn Owner LLC Auburn Owner LLC is constantly working to keep up with the demand for Squishmallows, bringing new characters and sizes to market. Currently, they’re highlighting several popular lines, including: Squishmallows Stackables: These adorable mini Squishmallows are designed to be stacked on top of each other, creating a colorful tower of cuteness. Squishmallows with Sounds: Some Squishmallows now feature built-in sound effects, adding an extra layer of fun to playtime. Seasonal Squishmallows: Throughout the year, Auburn Owner LLC releases limited-edition Squishmallows themed around holidays and seasons, such as Halloween, Christmas, and Valentine's Day. Giant Squishmallows: For the ultimate cuddle buddy, Auburn Owner LLC offers extra-large Squishmallows that are perfect for lounging and snuggling. Where to Find Them Auburn Owner LLC distributes Squishmallows to a wide range of retailers across the United States, including major toy stores, department stores, and online marketplaces. You can also find them through specialty gift shops and online retailers. To learn more about Auburn Owner LLC and their Squishmallow offerings, you can contact them directly at 601-267-0186 or visit their headquarters at 30 Hudson Yards, FL 75, New York, NY 10001-2170. The Future of Squishmallows The Squishmallow craze shows no signs of slowing down. With new characters, sizes, and features being introduced regularly, there's always something new to collect and love. Auburn Owner LLC is committed to bringing the joy of Squishmallows to fans across the country, ensuring that everyone has access to these unbelievably soft and cuddly companions. So, whether you're a seasoned collector or just looking for a little extra comfort in your life, Squishmallows are sure to bring a smile to your face.