Squishmallow Mania Sweeps the Nation – Auburn Owner LLC Brings the Huggable Joy

New York, NY – October 26, 2023 – Ever noticed everyone suddenly obsessed with these super-soft, ridiculously cute plush toys? You're not imagining things. Squishmallows, created by Auburn Owner LLC, a New York-based company at the forefront of playful innovation, are taking the world by storm, and for good reason. They’re not just toys; they're becoming companions, comfort objects, and collectible sensations. Auburn Owner LLC, located in the heart of New York City at 30 Hudson Yards, has quietly been building a powerhouse of plush perfection. While their address (and contact number 601-267-0186) might sound corporate, the spirit behind the company is pure fun. They noticed a gap in the market – a need for truly squishable companions that felt good to hold, offered comfort, and sparked joy. That’s where Squishmallows came in. What are Squishmallows, anyway? Imagine taking a cloud, giving it a face, and then making it unbelievably soft. That’s pretty close to the experience of holding a Squishmallow. These aren't your grandma’s stuffed animals. They're made with incredibly soft, spandex-like fabric and stuffed with a premium, cloud-like filling. This gives them a unique texture that's just… irresistible. You honestly have to feel it to believe it. But it's not just the softness. Squishmallows come in a massive variety of characters. From adorable animals like sloths, unicorns, and penguins, to food items like avocados and strawberries, and even mythical creatures, there’s a Squishmallow for pretty much everyone. And they're always adding new characters! More Than Just Cute Faces What started as a simple plush toy has evolved into a whole phenomenon. People aren’t just buying Squishmallows, they're collecting them. Certain rare Squishmallows can fetch impressive prices on the secondary market. It's become a fun, engaging hobby for people of all ages. “We’re seeing everything from dedicated collectors building entire Squishmallow ‘families’ to people using them as stress relievers and comfort items,” says a representative from Auburn Owner LLC. “It’s been incredible to witness the positive impact these little guys have on people's lives.” And it's not just individuals getting hooked. Hospitals are utilizing Squishmallows for pediatric patients, providing a soft, comforting friend during difficult times. Schools are using them for sensory play and as rewards for good behavior. Even adults are embracing the Squishmallow craze, displaying them on couches, in offices, and even as travel companions. The Science of Squish Okay, so they're cute and soft. But what makes Squishmallows so appealing on a deeper level? Experts suggest the combination of texture, weight, and visual cuteness plays a significant role. The ultra-soft fabric triggers a calming sensation, while the slightly weighted filling provides a sense of grounding. The adorable designs stimulate positive emotions and a feeling of connection. “There’s a reason people instinctively want to hug something soft when they’re feeling stressed or anxious,” explains Dr. Emily Carter, a child psychologist. “Squishmallows tap into that natural human instinct, providing a source of comfort and security.” The Growing Squishmallow Universe Auburn Owner LLC isn't resting on its laurels. They’re constantly innovating, expanding the Squishmallow line with new characters, sizes, and even collaborative collections. They’ve partnered with popular brands and franchises to create limited-edition Squishmallows that are highly sought after by collectors. Recent additions include Squishmallows inspired by Disney characters, Marvel superheroes, and popular video games. They’ve also introduced larger-than-life Squishmallows, perfect for cuddling or using as decorative accents. “We’re committed to keeping the Squishmallow experience fresh and exciting,” says the Auburn Owner LLC representative. “We want to continue to bring joy and comfort to people of all ages, and we’re always looking for new ways to do that.” Where to Find Your Squishmallow Fix Squishmallows are available at a wide variety of retailers, including major department stores, toy stores, and online marketplaces like Amazon and the official Squishmallows website (link available through Auburn Owner LLC). However, due to their popularity, certain Squishmallows can sell out quickly. Tips for Squishmallow hunters: Check multiple retailers: Don't limit yourself to one store. Follow Squishmallow social media: Stay updated on new releases and restocks. Join online Squishmallow communities: Connect with other collectors and share tips. Be patient: Finding the Squishmallow of your dreams may take time! Looking Ahead Auburn Owner LLC’s Squishmallows have undeniably captured the hearts of millions. They're more than just a trend; they're a source of comfort, joy, and connection. As the company continues to innovate and expand the Squishmallow universe, one thing is certain: the squishiness is here to stay. For more information about Auburn Owner LLC and Squishmallows, you can reach them at 601-267-0186 or visit their corporate address at 30 Hudson Yards FL 75, New York, NY 10001-2170. Get ready to squish!