QDOBA & Nostalgia on Display: New White Star Line Postcard Collection Launches, Inspired by a Shared Heritage of Journeys

San Diego, CA – November 8, 2023 – QDOBA FRANCHISOR LLC, the team behind the popular fast-casual Mexican eats, is doing something a little different. While known for customizable burritos, bowls, and flavorful salsas, QDOBA is stepping into the world of collectibles with the launch of a brand new line of White Star Line postcards. You might be thinking, “Mexican food and ocean liners? What’s the connection?” Well, it’s a story rooted in shared values – journeys, quality, and creating memorable experiences. For years, QDOBA has been building a brand focused on providing guests with a personalized culinary adventure. Each bowl or burrito isn’t just a meal, it’s a build-your-own experience, a journey of flavor. And that concept resonated with the team as they explored potential collectible items. They wanted something that reflected that sense of adventure and quality. That’s when the idea of the White Star Line postcards took shape. “We were brainstorming ways to offer our loyal customers something unique, something beyond just a great meal,” explains a spokesperson for QDOBA FRANCHISOR LLC (based at 350 Camino de la Reina, Ste 400, San Diego, CA, 92108-3007; you can reach them at 781-243-4953). “We wanted something with a story, something that evoked a sense of history and aspiration. The White Star Line, with its iconic ships like the Titanic and Olympic, instantly came to mind. It’s a story of grand voyages, meticulous craftsmanship, and a commitment to providing passengers with an unforgettable experience – values we really connect with at QDOBA.” More Than Just Pretty Pictures These aren’t your typical tourist postcards. QDOBA has meticulously curated a collection of high-quality reproductions of original White Star Line postcards, showcasing the elegance and grandeur of a bygone era. The postcards feature stunning images of the ships, deck plans, menus, and promotional materials, offering a fascinating glimpse into the golden age of ocean travel. The collection isn’t just about the ships themselves, it's about the stories they tell. Each postcard offers a little piece of history, a window into the lives of the passengers who sailed aboard these legendary vessels. Whether it’s a snapshot of a lavish dining room, a portrait of a captain, or a detailed illustration of a ship's machinery, each postcard has a unique tale to tell. “We really focused on authenticity,” says the QDOBA representative. “We wanted these postcards to feel like genuine artifacts, like something you might have actually received on board one of these ships. We sourced high-resolution scans of original postcards and used premium paper stock to ensure that the colors are vibrant and the details are crisp.” Why White Star Line? A Surprising Connection So, why the White Star Line specifically? It’s a question QDOBA anticipates. The connection isn't immediately obvious, but it’s surprisingly strong when you dig a little deeper. “We thought about what defines the QDOBA experience,” explains the spokesperson. “It’s about personalization, it’s about quality ingredients, and it's about a journey. Building your own bowl is a personal adventure, a way to create something that’s uniquely yours. The White Star Line, in its day, offered a similar level of personalized service and attention to detail. They catered to the individual needs and desires of their passengers, offering a luxurious and unforgettable experience.” Furthermore, the team at QDOBA saw a parallel between the White Star Line’s commitment to innovation and their own dedication to culinary creativity. The White Star Line was constantly pushing the boundaries of shipbuilding and passenger amenities, while QDOBA is always experimenting with new flavors, ingredients, and customization options. Collectible Appeal & Availability The White Star Line postcard collection is aimed at both history buffs and collectors, as well as QDOBA fans looking for a unique and memorable keepsake. The postcards are sold in sets, featuring a variety of images and designs. “We’re confident that these postcards will appeal to a wide range of people,” says the QDOBA representative. “They’re not just beautiful collectibles, they’re also a piece of history. They’re a reminder of a time when travel was an adventure, and when attention to detail was paramount.” Currently, the postcards are available for purchase exclusively through QDOBA’s online store (website address to be announced), and at select QDOBA locations nationwide. QDOBA plans to expand availability in the future, but for now, quantities are limited. More Than Just a Marketing Ploy? Some might see this as an unusual marketing tactic for a fast-casual Mexican restaurant. However, QDOBA believes that this initiative is about more than just promoting their brand. It’s about connecting with their customers on a deeper level, and sharing their passion for quality, adventure, and creating memorable experiences. “We want QDOBA to be more than just a place to grab a quick bite,” says the QDOBA representative. “We want it to be a place where people can connect with each other, share stories, and create lasting memories. And we believe that this postcard collection is a reflection of that commitment.” QDOBA is already hinting at future collectible releases, suggesting that this is just the beginning of a broader initiative to offer unique and engaging products to their loyal customers. So, whether you’re a fan of Mexican food, a history buff, or simply someone who appreciates a beautiful collectible, the QDOBA White Star Line postcard collection is definitely worth checking out. Keep an eye on QDOBA’s website and social media channels for more information and updates. You can reach QDOBA FRANCHISOR LLC directly at 781-243-4953 if you have any specific questions about the collection.